Play recommendations
- Formulate clear calls to action.
- Use questions to steer behaviour.
- Wrap appeals in factual arguments or relationship signals.
- Add urgency or responsibility.
- Actively steer the conversation in your preferred direction.
Two variants
Open appeals: direct, clear, demanding.
Hidden appeals: indirect via praise/blame or "objective" necessities.
👉 Rule of thumb: Control of others' thoughts and actions before relationship or content.
Risk
Suspicion of manipulation, overstepping, instrumentalisation – everything becomes a means to an end.
Body language
- Active, space-taking posture.
- Clear gestures, often pointing and forward-directed.
- Direct eye contact, looking for reaction.
- Palpable forward drive.
- Insistent and loud voice.
Signature lines
- "Could you please…"
- "Would you be so kind as to…?"
- "It would be important now that…"
- "What we need now is…"
- "Surely you'd also want…"
- "That would be the next logical step…"
